Was this a custom-built solution?

Yes. The cart and checkout experience was custom-built to support Feedwell’s catering workflows, including delivery slot management, postcode validation, and flexible order rules.

Can a similar setup work for other businesses?

Absolutely. While this solution was designed specifically for Feedwell, the same approach can be adapted for other businesses with complex ordering, delivery, or checkout requirements.

Can this work with headless CMS setups?

Yes. Custom ordering and eCommerce solutions can be integrated with any headless CMS platforms, or custom frontends depending on the project requirements.

Do you work on existing websites or only new builds?

Both. I work on new projects as well as improving or extending existing websites, including adding custom features to established systems.

WordPress & WooCommerce

Feedwell

Feedwell is a growing food catering brand focused on quality, convenience, and strong brand presence. The website needed to support marketing, content updates, and future growth — while remaining fast, flexible, and easy to manage.

Start project

Results

0/100

Lighthouse performance

Faster checkout completion

Postcode delivery rules

The challenge

A corporate catering platform outgrew its old stack.

Feedwell needed a checkout that could handle delivery windows, postcode-based fees and custom time slots — a level of logic the off-the-shelf WooCommerce checkout couldn't model without breaking.

Complex delivery model

Postcode-driven fees, cutoffs and delivery days.

Custom cart logic

Multiple delivery slots handled in a single order.

Corporate accounts

Different pricing tiers and invoicing per account.

feedwell.com.au

The build

Custom WooCommerce checkout, tuned to how the business actually operates.

A rebuilt cart + checkout with per-postcode logic, an editorial layer for CMS-driven pages and a hardened stack that survives their peak lunchtime traffic.

Rebuilt checkout

Slot-picker, postcode validation, corporate PO flow.

Content-driven pages

Marketing team ships pages without dev support.

Performance-first

Cached, CDN-served, Core Web Vitals in the green.

feedwell.com.auWooCommerce

The outcome

A checkout that converts, a team that ships weekly.

Higher checkout completion, fewer support tickets about delivery errors and a marketing team that publishes without waiting on developers.

3× faster checkout

Fewer steps + smarter validation = more finished orders.

Fewer delivery errors

Postcode logic caught issues before checkout.

Editorial autonomy

Marketing ships without engineering support.

feedwell.com.au

Have a project like this in mind?

Tell me what you're building and I'll come back with honest advice — usually the same day.

Get in touch

Frequently Asked Questions

Can’t find the answer to your question?

Feel free to get in touch and I’ll be happy to help.

Start your project