Structured data (JSON-LD) that tells search engines and AI assistants your business name, type, address, phone, hours and service area in a format they read reliably. It supports your local search presence alongside your Google Business Profile.
Free tool
Free local business schema generator
Fill in your business details and get ready-to-paste LocalBusiness schema markup (JSON-LD) — the structured data Google and AI assistants use to understand who you are, where you are and when you're open.
- 100% free
- No sign-up
- 50 business types
- Built for Australia
Was this tool useful?
Fill in what you can — the code updates as you type and is saved in this browser only. Fields marked * are required by Google.
Your schema
2 issues6 warnings1 passed
Business name is missing
Google requires it. Use the name customers know you by — the same as your Google Business Profile.
Address is incomplete
Add your street address, suburb and state. Google requires an address — or tick “Service-area business” if customers don't visit you.
Add your postcode
Google uses it to match your listing to the right area.
Add your website address
Google recommends linking the business to its website.
Add a phone number
Google recommends a phone number customers can call.
Add a photo
Google recommends photos of your business — ideally several high-resolution shots in 16:9, 4:3 and 1:1 shapes.
Add a price range
Recommended by Google. Pick the $ level that fits, or skip it if it doesn't suit your business.
Add map coordinates
Latitude and longitude pin your exact spot. In Google Maps, right-click your business and click the numbers to copy them.
No social profiles yet
Optional: linking your profiles helps Google connect them to your business.
Star ratings aren't included
Google ignores reviews a business marks up about itself, and fake reviews break its rules. Let real reviews build up on your Google Business Profile.
1 check passedShowHide
Opening hours
Open Mon–Fri — written as 1 rule.
JSON-LD · paste into <head>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
]
}
</script>Fix the 2 issues above before you paste this — invalid values are left out of the code.
Next step: test it
Once it's on your site, run the page through Google's test — or paste the code straight in.
Where to paste itShowHide
Add it once, on your home page or contact page — not on every page.
- WordPress: a header/footer code plugin (e.g. WPCode), or your theme's header settings.
- Shopify: Online Store → Themes → Edit code →
theme.liquid, just before</head>. - Wix / Squarespace: Custom code or Code injection, in the header.
- Next.js and others: inside the page's
<head>(or anywhere in the body — Google reads both).
Want this added to your site for you?
We'll add schema markup across your whole site — business, services, articles and FAQs — and keep it valid.
How it works
Schema markup in three minutes.
Pick your business type
Plumber, dentist, café, accountant — 50 types mapped to the right schema.org type.
Add your details
Address or service area, phone, hours, social profiles and optional FAQs. It saves as you go.
Check it
Required and recommended fields are checked against Google’s guidelines as you type.
Paste it in
Copy the code into your site’s <head>, then confirm it in Google’s Rich Results Test.
FAQ
Local business schema questions
Structured data across your whole site.
We add and maintain schema for your business, services, articles and FAQs — so search engines and AI always get the facts right.
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